Apple iPhone Launch
Role
Senior Designer & Design Engineer
Channel Partner Landing Pages
Most iPhone sales happen through Apple’s “Channel partners” (Best Buy, Verizon, etc.) I worked with a team to design and ship containerized summary modules for the new iPhone 16 and iPhone 16 Pro for Channel partners to use on their landing pages for the devices.
Direct Marketing
Additionally, another large sales funnel is the Apple.com online store itself, which has integrated the ability for customers to buy phones with their carriers. One of the main entry to this funnel is through Direct Marketing (email) to customers with iCloud accounts.